This post by Tim Ferriss and the comment from Justin Welsh is what I'm living for.

Thank god you can see the pendulum is swinging back to simple, gentle marketing.

Instead of the hyped up direct response style content that triggers everyone's nervous systems into anxiety (including the creators)...

The quiet, calm voices who pull customers in with calm aligned content will stand out amongst the noise, because they create an environment and container that's grounded in resonance.

And even if we're completely wrong on the above, I'm all for it!

It's the ethos that I'm tripling down on to sustainably grow my business and personal brand.

I'd suggest you do too, especially if you've been finding yourself not wanting to play the guru game or be have the algorithm and like counter run your life.

Let me know what what you're seeing and feeling in the market too.

Would love to know.

Luke