Facebook campaign optimization is an ongoing process, and you’re never done. But there may be a quick win you’re not aware of: targeting mobile users only when they’re on Wi-Fi.
I’ve done this with several of my clients and seen conversion rates increase by up to 25 percent. Here’s why:
People on Wi-Fi are more likely to be stationary. Someone lying on their couch is much more likely to convert than someone killing time while standing in line at Whole Foods.
Your videos will load faster. We all know how important video is for social; let’s make sure people can view it without any lag.
Downloading apps on a mobile network can take a long time. Increase your click-to-conversion rate by targeting people on Wi-Fi. They’ll also have a better experience when they first open it.
If you have a slow mobile site, it’s going to be even slower on a mobile network. This is an issue you’ll need to address, but at least you’ll be able to provide a faster experience on Wi-Fi.
Read More: https://www.entrepreneur.com/article/333561